About a year and a half ago, while I was reading Possessed: The Life of Joan Crawford, I discovered that I had a local connection to Joan Crawford. I’d known that while Joan was trying to get started as a chorus girl, she had a brief stint dancing in a club in Detroit, but I didn’t know which club or where it was. But thanks to that book, I not only found out the name, I realized I’d been right past it a hundred times.
This is the place. 3067 E. Grand Boulevard. (Picture found on the Library of Congress website)
When Joan danced there in the 1920s, the club was named Oriole Terrace, which was a pretty swanky jazz joint at the time. It was located on East Grand Boulevard just off of Woodward Avenue (if you’re familiar with the area, it was across from the police station, next to Goodyear). Joan didn’t dance there for long, but it was a pretty important stepping stone in her career. While she was here, she met Broadway producer J.J. Shubert who asked her to come to New York to be part of his new show called Innocent Eyes. When she finished with that show, she went into another Shubert show, which is where she was spotted by Harry Rapf. Harry had her do a screen test, asked her to come work for MGM, and the rest is history.
The front of the theater in the 1940s, after a fire.
Aside from the Joan Crawford connection, this theater actually had a pretty interesting history. It was built in 1915 and was originally one of the first duplex movie theaters. The movie house closed in 1922, then it became Oriole Terrace. As the years went by, it went through a series of name changes, but stayed active and performers such as Stevie Wonder, The Supremes, Lena Horne and Jimmy Durante graced its stage. (Here’s what the interior of the club looked like in 1960.) In its last incarnation as Grand Quarters during the 1980s and early 1990s, it was a pretty popular place for rock concerts. Bands like the Red Hot Chili Peppers, Sonic Youth, Nirvana and Nine Inch Nails all played there.
Unfortunately, after it closed down sometime in the mid-to-late 90s, it fell into a state of disrepair. It was just demolished in January after having been slated for demolition since 2008. It’s too bad that such a historic theater couldn’t be saved (I can’t help but be fascinated by any place where performers ranged from a pre-fame Joan Crawford to Diana Ross and Kurt Cobain), but I’m glad that I was at least able to find out where it was and get a glimpse of it while it was still standing. Now I can’t help but think of Joan every time I’m at Woodward and East Grand Boulevard.
The Hollywood Revue 
It looked like it was a beautiful theatre back in the day. Interesting history, too.
It sure did. It must have been pretty amazing to go to a place like that and see Lena Horne or The Supremes perform.
I have Possessed on my Kindle. I’m trying to get more of a grasp on Joan Crawford than what was presented in Mommy Dearest
I liked Possessed. I thought it did a good job of offering an even-handed and well-researched look at her life.
Loved your post and your glimpse into the past. And I loved Possessed – it is my favorite Joan Crawford biography, by far.
Thank you!
I remodeled the club in 1980 it was owned by Marty Eisner who also owned the 20 Grand nightclub. I believe that allot of the original interior décor was still in place. we salvaged 2 pink glass chandeliers from the lobby-I took them apart piece by piece. I still have some large serving bowls and lobster forks that I found during demo. I believe that Lou Rawls opened the place after renovation in the fall of 1980. typical of Detroit to tear down all the old buildings
Glad to hear you were able to save those chandeliers! I realize that it’s not possible to save all of the vacant buildings in Detroit, but it’s still sad to see places with such a strong history meet the wrecking ball.